Role Details: Performance Marketing & Technical SEO Specialist
Location: Dubai (Hybrid)
Laine is looking for a hands-on Performance Marketing & Technical SEO Specialist to strengthen our marketing team across paid acquisition, analytics, tracking and organic search.This is a technical execution role. You will be responsible for making sure our campaigns are properly built, measured and optimised, while identifying and resolving the technical issues that affect our organic visibility.You will work closely with Marketing, Content, Sales and our development team across our key markets, including the US, Switzerland and UAE.
What you’ll do
Performance Marketing
- Build, launch and optimise Google Ads campaigns, primarily across Search, Display, YouTube and relevant demand-generation formats
- Support and optimise paid campaigns across platforms such as LinkedIn and Meta when required
- Manage campaign structure, keyword strategy, bidding, audiences, negative keywords and budget allocation
- Build and maintain accurate conversion tracking across GA4, Google Tag Manager, Google Ads and HubSpot
- Implement offline conversion tracking so campaigns can be optimised based on lead quality and downstream sales outcomes, not just form submissions
- Analyse performance across CPL, MQLs, SQLs, CAC, conversion rates and pipeline contribution
- Identify underperforming campaigns, audiences, keywords and landing pages and make recommendations based on data
- Run structured A/B tests across ads, landing pages, messaging, audiences and conversion journeys
- Own campaign budget pacing, forecasting and performance reporting
Technical SEO
- Conduct ongoing technical SEO audits covering crawlability, indexation, site architecture, internal linking and Core Web Vitals
- Identify and resolve indexing, canonicalisation, redirect, sitemap and robots.txt issues
- Work with developers on technical SEO implementation and website performance
- Implement and validate structured data/schema markup
- Monitor Google Search Console for indexing issues, ranking changes and search opportunities
- Analyse crawl data using tools such as Screaming Frog, Sitebulb or similar
- Support multi-market SEO architecture, including hreflang, country targeting and international site structure
- Conduct keyword and search-intent research to identify opportunities across the US, Switzerland and UAE
- Provide technical SEO recommendations and briefs to the content team rather than owning content production
- Monitor rankings, organic traffic, conversions and technical health
Analytics & optimisation
- Build and maintain clear dashboards for Marketing and leadership
- Ensure tracking across the website, CRM and advertising platforms is accurate
- Analyse the complete journey from ad/search → lead → MQL → SQL → opportunity
- Work with Marketing and Sales to understand which campaigns and keywords are generating genuinely qualified leads
- Recommend how marketing investment should be distributed based on performance and opportunity
What we’re looking for
- 3+ years of hands-on experience in performance marketing and technical SEO
- Strong experience managing Google Ads, particularly Search campaigns
- Strong understanding of B2B lead-generation campaigns
- Advanced knowledge of GA4, Google Tag Manager and Google Search Console
- Experience connecting advertising platforms with CRM conversion data; HubSpot experience is highly desirable
- Experience with technical SEO tools such as Screaming Frog, Sitebulb, Ahrefs or Semrush
- Comfortable working with HTML, CSS and JavaScript enough to diagnose SEO/tracking issues and clearly brief developers
- Strong analytical and spreadsheet skills
- Able to diagnose performance issues rather than simply report campaign metrics
- Comfortable explaining technical findings to non-technical stakeholders
Nice to have
- B2B SaaS, legal tech or professional-services experience
- HubSpot attribution and lifecycle-stage experience
- Server-side GTM experience
- BigQuery, SQL, Python or scripting experience for analysis and automation
- Google Ads API experience
- Experience managing SEO across multiple countries or languages
- Experience working with developers on JavaScript-heavy websites
What success looks like
The goal of this role is not simply to increase traffic or generate more leads.Success means:
- Better-quality leads from paid acquisition
- Lower cost per qualified lead
- Accurate attribution from acquisition through sales
- Continuous improvement in campaign conversion rates
- Stronger technical SEO health
- Increased relevant organic visibility
- Clear understanding of which channels, campaigns and keywords contribute to pipeline
Practical details
- Type: Full-time
- Reports to: Chief Marketing Officer
- Markets: US, Switzerland and UAE
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